Alberta’s ‘war room’ is back with massive ad spend revealed in annual report
New documents outline a massive increase in public funding for the Canadian Energy Centre’s campaign to change attitudes toward Alberta’s oil and gas.
An agency founded by Alberta’s United Conservative government to fight what it calls misinformation about the province’s industry and otherwise known as the “war room”, the centre’s most recent annual report shows it signed a $22-million contract last fiscal year for a media campaign. That’s about three times its entire government grant from the previous year.
“There’s a lot of things the government could do with that money,” said Opposition New Democrat energy critic Kathleen Ganley.
The spending is mentioned only in the line item “RFP – Agency of Record” in the centre’s annual report, filed late last month.
The ad campaign was to take place in the U.S., Europe and the United Kingdom and Canada. Little information is available on how the money was spent or what results it generated. It’s not clear which campaigns are still in progress. |Read more https://www.jwnenergy.com/article/2023/9/6/albertas-war-room-is-back-with-massive-ad-spend-re/|
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