PR Firms Throw Weight Behind Fossil Misinformation: Expert: Big Oil is spending more money now than ever before on elaborate,
deceptive public relations strategies to thwart climate policy, a PR
expert told a United States congressional hearing, as freshly released
internal emails revealed how fossil executives watered down the language
of their climate commitments, mocked activists, and derided Americans
in general.
“The U.S. oil and gas sector has always pushed for
policies that allow for new fossil fuel expansion, and against policies
that would reduce demand,” expert witness Christine Arena, former vice
president at Edelman,
told a U.S. House Natural Resources Committee hearing, held September
14 to investigate how PR firms help spread climate disinformation.
“But
what has changed recently is the intensity of the industry’s pursuits,
and the vast resources it deploys through public relations and lobbying
efforts meant to crush potential regulatory obstacles in its path.”
None of the PR firms invited to the hearing showed up, reports
DeSmog Blog, but Arena—who now researches and exposes fossil industry
obfuscation—offered some insight into their activities, which she said
have expanded beyond traditional marketing practices.