Mattel Wants to Recycle Old Barbie Dolls: Mattel,
the maker of Barbie, Matchbox and MEGA toys, wants your old toys. The
76-year-old toy company has launched a pilot program to recover and
recycle materials in certain old toys into future Mattel products,
creating a more circular model with sustainability in mind.

“Mattel PlayBack,”
as the program is called, is a “toy takeback” program that “enable[s]
families to extend the life of their Mattel toys once they are finished
playing with them,” a company press release said. The idea is to offer parents “guilt-free solutions for toys that have reached the end of their useful life,” the program webpage said, and to ensure that “fun comes full circle.”

To participate, consumers can visit Mattel.com/PlayBack
to print out a free shipping label. Once Mattel receives the old toys,
they are sorted and separated by material type. What can be processed
and recycled
is, and what cannot is either downcycled into other plastic products or
converted from waste to energy, the press release noted.

Mattel Wants to Recycle Old Barbie Dolls: Mattel,
the maker of Barbie, Matchbox and MEGA toys, wants your old toys. The
76-year-old toy company has launched a pilot program to recover and
recycle materials in certain old toys into future Mattel products,
creating a more circular model with sustainability in mind.“Mattel PlayBack,”
as the program is called, is a “toy takeback” program that “enable[s]
families to extend the life of their Mattel toys once they are finished
playing with them,” a company press release said. The idea is to offer parents “guilt-free solutions for toys that have reached the end of their useful life,” the program webpage said, and to ensure that “fun comes full circle.”To participate, consumers can visit Mattel.com/PlayBack
to print out a free shipping label. Once Mattel receives the old toys,
they are sorted and separated by material type. What can be processed
and recycled
is, and what cannot is either downcycled into other plastic products or
converted from waste to energy, the press release noted.Read More