Albertans tweeted through elections, a pandemic and catastrophic flooding. Could that change? | CBC News: What is clear, though, is Musk’s unorthodox approach to his new role of “chief twit” has already driven some prominent users off the platform (and has spooked some advertisers and shareholders to boot).

Further to that, New York market-research firm Insider Intelligence predicts 14 per cent of U.S.-based users could leave the platform over the next two years due to technical issues or a rise in hateful content.

In a little more than a week, Musk suspended and then reinstated the Twitter accounts of several prominent journalists, tweeted his pronouns were Prosecute/Fauci, which sparked a backlash, and ran a poll asking users whether or not he should step down as CEO (his follow-through on that promise had yet to be borne out as of publication time).