The Feds Have Launched Greenwashing Investigations. Look Who’s Targeted | The Tyee: The Canadian Gas Association is being
investigated for alleged greenwashing after it claimed its product was
clean, environmentally friendly and affordable in its Fuelling Canada ad campaign.

In late September the Canadian Association of Physicians for the Environment filed a complaint with Competition Bureau Canada,
a federal watchdog that protects consumers from false and misleading
claims made by companies. In early November the bureau notified the
association that it was going ahead with an investigation.

Dr. Melissa Lem, CAPE’s president, told The Tyee the oil and gas
industry is overhauling its decades-long campaign to downplay the
impacts of climate change. Now the industry is trying to greenwash its
product — and organizations like CAPE are working to counteract those
claims, she says.

“It’s time we hold the fossil fuel industry
to account for its misleading claims, to end the proliferation of
fossil fuels and to make sure we have a healthy future,” Lem says.

The Canadian Gas
Association is not the only one being fact-checked. The Competition
Bureau is also investigating the Royal Bank of Canada for greenwashing
after the environmental organization Stand.earth and the law firm
Ecojustice filed a complaint alleging the bank is misleading its
customers by claiming to work towards reducing emissions while at the
same time investing heavily in fossil fuel production and expansion.