Opinion | Why Conservatives Can’t Stop Acquiring Media Companies: Elon
Musk has officially gone from Twitter’s most notorious troll to its
commander in chief. And conservatives are gleeful that the social media
platform is now more welcoming of their talking points, with little censorship or oversight.

It’s not just Musk who is creating
safe spaces for conservatives online. There are a handful of
conservative social media outlets vying to replace Twitter as the de
facto digital public sphere including Donald Trump’s Truth Social, Jason
Miller’s GETTR, and Gab, long a haven for neo-Nazis. Last month, Ye,
better known as Kanye West, announced his agreement to buy Parler,
giving the site a much-needed pop cultural boost.
None of this should come as a surprise. Conservatives have often been early adopters or innovators of new and emerging media.
They’ve
already proven adept at innovation in digital content creation —
leveraging apps such as YouTube, Facebook, Instagram and Spotify to
produce and amplify far-right video blogs, live streaming services like
Right Side Broadcasting Network and podcasters like Ben Shapiro. They’ve
also launched a seemingly endless array of conservative news sites,
from the Daily Caller to Breitbart to Gateway Pundit.
But
this surge of online content is merely the latest front in a 70-year
effort by conservative activists to cultivate an alternative media
system to rival mainstream media hegemony. There is no comparable left-wing counterpart.
What explains the right’s fixation on media? Why do conservatives seem
more interested and adept at media activism than their left and liberal
opponents?
