Loblaw’s decision to freeze prices on all No Name items until January labelled a ‘PR strategy’ | CBC News: Canada’s biggest grocery chain is freezing prices on all its No Name products for the next three months.
Loblaw Companies Ltd. — which operates such grocery stores as Loblaws, Zehrs, No Frills and Real Canadian Superstore — says it has locked in prices of the popular house brand, which includes more than 1,500 grocery items, until Jan. 31, 2023.
Grocery chains have come under fire for being seen to be making excessive profits at a time when consumers are stretched thin due to rising inflation.

A few years ago, grocery chains including Loblaw, Sobeys, Metro and others took a reputational hit with shoppers when they were found by Canada’s competition watchdog to have been colluding to fix the price of bread and other baked goods for years.
Federal NDP Leader Jagmeet Singh has made grocery store profits a rallying call, noting that the major Canadian chains have taken in $2.3 billion in profit so far this year.
Loblaw’s profits have indeed risen of late, with the company revealing net earnings of $387 million in its most recently completed quarter. That’s up by $12 million from this time last year and by $121 million from the same period in 2019, before the COVID-19 pandemic.


