What 35,000 political ads on Facebook reveal about Canada’s election-year message battle | CBC News
As the federal election approaches, industry groups, partisan
advocates and unions have spent large sums of money to get their
messages in front of Facebook users. But new political advertising rules
that came into effect last month seem to have slowed down the spending
spree.
advocates and unions have spent large sums of money to get their
messages in front of Facebook users. But new political advertising rules
that came into effect last month seem to have slowed down the spending
spree.
CBC obtained
35,000 ads published this year on Facebook’s new ad library, which the
social media giant created in an effort to be more transparent and
regain public trust after being accused of enabling foreign actors to interfere in elections.
The archive of ads offers a glimpse into the political messaging being crafted for Canadians in an election year.